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A picture is worth a thousand words

A good photographer can make the world of difference for online businesses. As our products are offered in the virtual world, customers don’t have the benefit of being able to touch and feel the goods. They rely on descriptive details and photography. A good photograph has the ability to show unique features of a product that normally cannot be seen in a 2 dimensional image, i.e. fabric texture. If this can be successfully portrayed, online businesses allow customers a slightly similar shopping experience to a traditional bricks and mortar store.  When I was designing my new merino range, I was conscious of the fact that merino is a fabric that must be touched to realise it’s sheer softness and its...

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I Wool If You Wool!

As a dedication to this naturally beautiful fibre, the Campaign for Wool is celebrating Wool Week Australia from 9th to 15th May 2016. Just in time for the cooler months, the celebrations are in full swing across Australia as the wool community collectively promotes this wonderful textile. Little Pawpaw is celebrating with a special offer of 30% off its entire Merino Range during Wool Week (discount code WOOLWEEK2016) At Little Pawpaw, we believe in an ethical, natural and peaceful existence. So we are so proud of our Pure Merino Baby Range, especially given the Woolmark Company calls merino the ‘baby wool’. Made in Australia and certified by Ethical Clothing Australia, our fabrics are beautiful on both the inside and outside....

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A Mother's Instinct

When Anjali was born, she had big, observant eyes, wasn’t too keen on crying and enjoyed observing everyone…my instinct told me she would be one wise cookie. The one thing she certainly did not enjoy though is feeds! We tried everything…Hot milk, cold milk and lukewarm milk. Feeds before sleep, during sleep, before bath time, after bath time and sometimes during bath time! And then the many fool-proof tricks suggested by well-wishers - someone suggested I start drinking beer as it increases supply! My husband took on that advice on my behalf :) During the first home visit, the nurse said Anjali’s weight gain was poor and we must feed her more (gee thanks, that’s simple). So we became paranoid...

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Merino - the magical 'Baby Wool'

The Woolmark Company calls merino the ‘baby wool’. To me, there is something dreamy about it. It reminds me of fluffy candyfloss and soft clouds and delicate, fine pearls. But pure merino has many unique qualities (other than being so super good looking) that makes it the natural choice for your baby. Merino is a Thermo-regulator so it regulates your baby’s temperature. It does this in two ways. Firstly, it regulates moisture. Merino wool fibres absorb excess moisture (i.e. sweat, water, etc) from your babies skin. This keeps them dry and comfortable when sleeping or awake (sweaty babies are not happy babies). Just don’t get carried away and use it as a nappy, I don’t think its quite that effective...

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Because life as a new mother was not crazy enough...

After the initial madness of being a new mum finally became a routine and I perfected the skill of feeding Anjali whilst brushing my teeth and talking to mum on the phone, I decided to start my own business! The learning curve has been steep but that was something I expected. What I didn’t realise was the challenge of doing this alongside bringing up our little baby. At the first meeting I had with my manufacturer, Anjali squealed and squealed for the entire hour at the top of her lungs. I apologised but no one else seemed fazed. I realised I would simply have to learn to think, talk and be professional whilst rattling a jingly toy with one hand...

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